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Report: Fast-food giant enters mobile ordering race
It’s easier than ever for McDonald’s customers to order a Big Mac — and avoid long lines at service counters. The fast-food chain began testing mobile ordering and payment functionality within its app at 29 restaurants in Monterey and Salinas, California, on Wednesday, March 15. Another 51 restaurants in Spokane, Washington, are slated to launch the service on March 20, according to Reuters. -
Report: Majority of shoppers feel they ‘know more’ than store associates
Brick-and-mortar retailers are fighting harder than ever to remain relevant among digitally driven shoppers. This is not an easy task as 83% of shoppers believe they're more knowledgeable than retail store associates — often due to the online research they conduct before entering a store, according to a new survey from Tulip Retail.

