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Omnichannel

  • Westfield’s smart screens to serve up customized offers to mall shoppers

    State-of-the-art digital screens that can identify demographic information of passersby and pitch them personalized offers from brands are making their way into Westfield malls in top DMAs.   Employing a proprietary suite of technologies, the six-foot-tall, high-definition screens scan passersby and — apparently through smartphone data and facial imaging — determine their demographic profiles to serve them customized ads.  

  • CSA honors Breakout Retailer Award winners

    Chain Store Age honored five dynamic and growing retail and restaurant brands at its annual Breakout Retailer Awards presentation, which was held at CSA’s SPECS 2017 Conference, in Kissimmee, Florida.    The Breakout Retailer honorees for 2017 were Altar’d State, Bentley’s Pet Stuff, MOD Pizza, Sugarfina and Warby Parker. The awards were sponsored by Paint Folks, a division of Academy Service Group.    

  • Sears Canada launches in-store off-price concept

    Sears Canada Inc. is going all out with its plans for an in-store off-price shop.   The chain will unveil the dedicated shop, called The Cut, this spring, and plans to roll it out to all its 94 stores. The off-price concept launched its own e-commerce website last week.      The Cut will take up from 30,000 sq. ft. to 40,000 sq. ft. inside the stores and will be evenly split between apparel and home offerings, according to Women’s Wear Daily.       

  • Survey: Consumers like technology — if they are in control

    Consumers feel good about some — but not all — retail technologies.    That’s according to a new study by Oracle, Retail 2025, which reveals that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience.  

  • Teen apparel retailer steps up its digital engagement ‘game’

    Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

  • How Can Retailers Thrive in Review-First Shopping?

    Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

  • Apparel and accessories retailer Q4 sales, profit top Street

    A move to a more fast-fashion model helped Francesca’s to outperform many of its peers in the fourth quarter, with sales and income that topped expectations.       The retailer reported better-than-expected profit of $14.6 million, or 39 cents a share, for the quarter ended January 28, compared to $14.7 million profit, or 35 cents a share, in the year ago period.  

  • Online giant serves up personalized homepages

    eBay is preparing to connect with each of its individual consumers — starting from the first minute they visit the site.   The company plans to do so with a new homepage that is “designed to inspire and engage with relevant, personalized content and highlighted deals,” according to the company.  
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