Omnichannel

Lord & Taylor has entered into a partnership with make-up icon Bobbi Brown.   The department store retailer appointed Brown as creative consultant, and has launched an in-store shop concept, justBobbi, at select Lord & Taylor locations, including its Manhattan flagship, and online. The initiative is the first Brown has entered into since her recent departure from Bobbi Brown Cosmetics, which she founded in 1991.  

Shinola, the Detroit-based watch and leather goods brand with a cool edge, has expanded its presence in New York City.     The company has opened a store in the newly developed Empire Stores center in Brooklyn. The sprawling, renovated warehouse complex is located on the waterfront and is home to tech and advertising companies along with select retailers, including West Elm.    

British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store at Westfield Stratford City mall in London.   Featuring an “on-air” television studio concept, the 20,000-sq.-ft. space delivers a dynamic live stream of real-time content, fashion and inspiration in a bold environment. It reflects the desire of its young, Snapchat-obsessed core audience for the new by offering a constantly changing space that includes plenty of shareable moments.    

With its profits taking a hit in 2016, Prada Group is placing a stronger focus on digital.   The luxury goods retailer’s net revenue for the year ended January 31, 2017, while revenue across its retail channel plunged13%.    Based on these results, the company plans to focus on more digital initiatives to better respond to an evolving marketplace, according to Prada’s CEO, Patrizio Bertelli.  

A messaging app launched a new lens that could help drive shoppers through retailers’ doors.   Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.  

American Girl is building a new and bigger flagship in the Big Apple.     The specialty retailer will open a new, 40,000-sq.-ft. American Girl Place at 75 Rockefeller Plaza in Manhattan. The new location, scheduled to open in fall 2017, will replace the brand’s existing flagship at 609 Fifth Avenue.    The new location is being built by Englewood Construction, and is the 12th project Englewood has completed for American Girl.      

Two menswear brands founded online are growing their brick-and-mortar operations.   Made-to-measure men’s clothing maker Indochino, which was founded in 2007, plans to open eight new locations in 2017. Three are slated to open in the brand’s home territory of Canada, and five in the U.S.    “This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” stated Drew Green, CEO, Indochino.  

Walmart recently announced that, starting April 19, it would order a discount on select items that are ordered online and then picked up in the store. Here is commentary on what the new initiative means for Walmart in terms of last-mile delivery as well as its competitors.