Omnichannel

Days after announcing it is closing hundreds of stores, Rue21 is taking steps to better connect with shoppers online.   Focusing on conversational commerce, the teen apparel retailer launched a personalized, interactive shopping experience via the chat-based Messenger app. Powered by mode.ai, the virtual stylist uses Messenger’s new Chat Extensions feature that allows users to interact with the shopping tool in group and one-on-one message threads with friends, the retailer said.  

PetSmart has beefed up its digital offerings with the acquisition of the leading online retailer of pet food and products.   The chain said it has entered into a definitive agreement to acquire Chewy, which was founded in 2011 and offers a wide selection of products for pets, ranging from cats and dogs to horses. The acquisition is expected to close by the end of PetSmart’s second fiscal quarter of 2017.  

GNC Holdings’ income and revenue declined in the first quarter, but the company said it is encouraged by the results of its marketing and pricing revamp.    Net income totaled $23.9 million, or 35 cents per share during the quarter, compared with $50.8 million, or 69 cents per share, in the year-ago period year. Adjusted earnings were 37 cents per share, which was above estimates.   Revenue totaled $644.8 million during the quarter from $668.9 million last year, but still above estimates. 

Store closings are commonplace. Online shopping options grow. From time immemorial, stores were built with brick-and-mortar. Better materials for today would be innovation and experiences.    We in the field of store design are seeing some promising signs that an evolution is underway.   

FreshDirect, Subway and The Cheesecake Factory have added a new item to their menus — conversational commerce.   Through a partnership with MasterCard, the three brands are now using artificial intelligence (AI)-based bots to enable consumers to browse menus, build orders and securely checkout via Masterpass — all without leaving the Messenger chat-based platform.   

As more shoppers embrace digital solutions, apparel retailers must merge online and offline experiences to drive e-commerce sales.   This was according to “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report from Criteo that highlights the latest shopping trends in the apparel and accessories retail category. The report offers insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.  

Lord & Taylor has entered into a partnership with make-up icon Bobbi Brown.   The department store retailer appointed Brown as creative consultant, and has launched an in-store shop concept, justBobbi, at select Lord & Taylor locations, including its Manhattan flagship, and online. The initiative is the first Brown has entered into since her recent departure from Bobbi Brown Cosmetics, which she founded in 1991.  

To the key to omnichannel success is having access to synchronized, and up-to-date business information.   Mattress Firm is partnering with Visionet Systems to create a centralized information repository that integrates all business information across retail channels in near real-time — a move that will improve operational efficiency enterprise-wide.