Hipster brand opens outpost in Brooklyn

Shinola, the Detroit-based watch and leather goods brand with a cool edge, has expanded its presence in New York City.



The company has opened a store in the newly developed Empire Stores center in Brooklyn. The sprawling, renovated warehouse complex is located on the waterfront and is home to tech and advertising companies along with select retailers, including West Elm.



The new store features Shinola’s full collection of watches, jewelry, leather goods and bicycles, along with a customizable watch bar. The brand partnered with New York eatery Smile Café to open an on-site restaurant.



The 2,651-sq.-ft. store was designed in collaboration with Gachot Studios, which is also designing the upcoming Shinola Hotel in Detroit.



It was built by Schimenti Construction.



Shinola Brooklyn is the company’s 18th nationwide. Additional stores are due to open in downtown Manhattan, Denver, Dallas, and Troy, Michigan.