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Report: Snapchat geofilter tracks offline purchases
A messaging app launched a new lens that could help drive shoppers through retailers’ doors. Snapchat’s Snap to Store product is a geofilter that retailers can sponsor. When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal. -
Yelp is launching delivery by robots
A social media player is getting in on the robot delivery game. Through a partnership between Yelp and robot delivery startup Marble, customers in San Francisco’s Mission and Potrero Hill neighborhoods will soon receive their Yelp Eat 24 deliveries via rovers, according to ReCode. When a customer places an order, they may receive a notification with the chance to opt-in for a robot delivery.

