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Trendy online sneaker brand eyes physical stores
Following in the footsteps of Warby Parker, Bonobos and the like, another online startup is ready to plant some brick-and-mortar roots. Brooklyn, New York-based sneaker brand Greats plans to open at least 10 locations over the next two years, according to The New York Business Journal. -
The Future is Unified — and You Should Be Too
Customer experience is everything. In fact, Accenture found that 45% of customers are willing to pay more for a better customer experience. It’s also what gets customers into the physical store. With more consumers turning to the ease of online ordering and straight-to-door shipping, retailers are in a bigger crunch than ever before to not only increase footfall, but to keep customers coming back. So what can retailers do to turn first time visitors into loyal customers? Get unified.

