Omnichannel

Walmart’s tech start-up has added a new leader.   The retail giant’s newly launched startup investment arm, called Store No. 8, has named Jenny Fleiss as one of its chief executives, according to Reuters. Fleiss is the co-founder and former head of business development for Rent the Runway.   

Digital shoppers enthusiasm for buying beauty products online doesn’t translate into retailer loyalty.    While online sellers of beauty and personal care products continue to capture more market share, online shopper loyalty seems to be elusive, according to report by A.T. Kearney.    

Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan.   The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.   

As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.    

The Australian retail marketplace is in for a huge shake-up.   Amazon is preparing to operate an online store in Australia, offering the country’s consumers access to more categories. Amazon already sells Kindle e-books and readers, Audible audiobooks, and online shoppers can also download apps, but this move will bring “a retail offering to Australia,” according to the e-retailer.  

Men’s Wearhouse and Jos. A. Bank are not just enhancing customer experiences across their websites — they are personalizing them.   

Target Corp. is losing a senior digital executive.   Casey Carl, chief innovation and strategy officer, is leaving the retailer, effective May 5. His departure, first reported by The Minneapolis Star-Tribune, comes as the chain has been reducing some of its innovation initiatives, including a store of the future with robots, to focus on efforts that have a faster payback.   

West Elm is expanding in Texas.   The retailer, a division of William-Sonoma, will open its first Fort Worth location this summer. The 10,502-sq.-ft. store will be located at West 7th Fort Worth, an open-air center in the heart of the ‘Cultural District” in Fort Worth, Texas.    The West 7th development encompasses nearly five blocks of pedestrian-friendly urban elements. It is managed by Vestar.