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Online made-to-measure menswear brand focusing on brick-and-mortar expansion


Indochino is growing its fledgling store footprint and has the U.S. market in its sights.

The Vancouver, Canada-based online retailer has opened its 13th store, at Metropolis in Metrotown in Burnaby, a suburb of Vancouver. The approximate 2,000-sq.-ft. store follows the recent openings of additional locations at West Edmonton Mall, Edmonton, and Chinook Centre, Calgary.

Indochino plans to open a total eight stores (or “showrooms”) in North America in 2017, including five in the United States, where it currently has locations in New York City, Boston, Philadelphia, San Francisco, and Los Angeles. The company is actively investigating new markets in major cities such as Washington, D.C., and Chicago, and is also looking to open secondary locations in large markets such as New York.

Indochino’s stores are handsome and sophisticated looking, and designed to bring the brand’s online made-to-measure experience to the physical space. The brand promises a “luxury tailoring experience without the high price tag.”

Customers are paired with a “style guide” who tailors the appointment based on each customer’s needs and helps him to build a one-of-a-kind suit or shirt. The associates take measurements, assist with fabric selection, and walk shoppers through a wide variety of personalization options, including buttons, pockets, lapels and monograms. Each garment is made-to-order and delivered in around four weeks.

"Creating an exceptional customer experience is at the core of our brand and our showrooms are a great example of this, where each appointment is a unique and very engaging experience," stated Drew Green, CEO, Indochino. "Our goal is not simply to sell garments, but to build a lasting relationship so that there is no one else they would rather come to for style advice when building out a wardrobe for work, for a wedding or for every day."
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