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Office supplies giant makes big changes to loyalty program
Office Depot had one goal when updating its loyalty program: to make sure that every shopper is rewarded. The office supplies giant debuted its new loyalty program. Besides being free, the “Office Depot OfficeMax Rewards Everything” program is designed to save customers money, and deliver expanded benefits. The program evolved following a year-long pilot in several markets, a process that enabled the company to gather customer feedback needed to redesign the program.

