Omnichannel

Even back-to-school shopping is not what it once was.    U.S. students may still go back to school around the same general time each year, but the timing of BTS shopping has changed in recent years, becoming less consistent and less predictable. That's according to the Back-to-School report from The NPD Group, which finds that BTS shopping is starting earlier and lasting longer.    

Shoppers are buying more goods than ever online, but they also are increasingly picking the items up at — and returning them to — brick-and-mortar store.  

Early indications are that competitors didn't give Amazon much competition price wise Prime Day.   The third annual shopping extravaganza, which kicked off on July 10 at 6 pm PST and was scheduled to run until the wee hours of the morning of July 12, was originally introduced as a way to reward existing Prime shoppers and attract new ones. With promises of new deals every five minutes, the company reported on Tuesday that customers worldwide are shopping at “record levels,” according to CNBC.  

Dick's Sporting Goods has tapped a digital expert as its top marketer.    Dick's on Tuesday named Scott Hudler as senior VP – chief marketing officer, responsible for the company's overall marketing and consumer engagement strategy and implementation. He succeeds Lauren Hobart, who was promoted to president of Dick's in May.   

The fourth floor of the Mall of America, which has long been a center of night-time activity at the Bloomington, Minnesota, institution, continues to undergo an overhaul.  

PetSmart was busy opening stores during its first quarter.   The retailer opened 18 new stores in the U.S. and Canada in its fiscal quarter ending May 1, 2017. PetSmart opened 70 net new stores in 2016 and expects to open more than this number in fiscal year 2017.     

Amazon’s newest service is looking to give Best Buy a run for its money.   In a move designed to rival Best Buy’s Geek Squad installation and repair team, the online giant is quietly creating its own fleet of gadget experts, according to ReCode.  

Famous Footwear wants to get merchandise into its shoppers’ hands faster.   By rolling out an in-store pickup service chainwide, Famous Footwear’s online shoppers now have the option of picking up their orders in more than 1,000 locations. To encourage shoppers to try the service, the retailer is offering customers that shop between July 7 through July 11, a $5 discount off of one order containing an in-store pickup item.