Quick-service giant delivers on-demand ice cream

Baskin-Robbins is making sure its customers get their ice cream fix exactly when they crave it.



On July 6, the quick service company launched a service that enables customers in 22 cities to order ice cream online and have it delivered in under an hour. Through its partnership with DoorDash, Baskin-Robbins shoppers can order a variety of frozen treats — from pre-packed quarts to sundaes — either online or via the DoorDash mobile app. The app is available for Android and iOS devices.



Delivering ice-cream is a tricky business — particularly in the summer heat. DoorDash is using insulated carriers to ensure the treats don't experience a meltdown prior to delivery, Bloomberg reported.



The service, which charges a delivery fee, is currently available through more than 600 Baskin-Robbins locations across the country, ranging from New York and Chicago to Phoenix and San Francisco. The rollout follows a test in about 60 locations.



"We're excited to partner with DoorDash to offer our guests an ice cream delivery experience and give them another way to enjoy Baskin-Robbins ice cream treats from the convenience of their own home," said Carol Austin, VP of marketing for Baskin-Robbins, which is owned by Dunkin' Brands Group.



Baskin-Robbins operates more than 7,800 stores in more than 50 countries around the world.