Dunkin' Brands veteran to head up marketing at sporting goods giant

Dick's Sporting Goods has tapped a digital expert as its top marketer.



Dick's on Tuesday named Scott Hudler as senior VP – chief marketing officer, responsible for the company's overall marketing and consumer engagement strategy and implementation. He succeeds Lauren Hobart, who was promoted to president of Dick's in May.



Hudler joins Dick's from an 11-year career with Dunkin' Brands, where he most recently served as senior VP, chief digital officer, responsible for the brand's digital strategy and product roadmap, including mobile, loyalty and all consumer-facing technology. Previously, he was VP, global consumer engagement, responsible for advertising, media, promotions and e-commerce functions for Dunkin's 12,000 locations globally.



"Scott will play a pivotal role in driving our continued digital transformation across all consumer touch points and optimizing all of our marketing channels," said Hobart. "His experience will make an immediate impact on our team, and we are thrilled to welcome him to the Dick's family."



As of April 29, 2017, Dick's operated more than 690 namesake stores across the United States. The company also owns and operates Golf Galaxy and Field & Stream specialty stores.