Omnichannel

Dedham, Mass. – Reflexis has selected SoftLayer, an IBM company, to provide the infrastructure for its platform-as-a-service (PaaS) that will support retailers’ mobile and Web applications. Using Reflexis' PaaS, customers can implement mobile and web applications, which help retailers provide a seamless online-to-store shopping experience and provide a higher quality of customer engagement.

New York -- Aeropostale, Inc. will roll out its P.S. from Aeropostale brand in Mexico through a licensing partnership with Distribuidora Liverpool, S.A. de C.V.  

P.S. from Aeropostale's expansion plans in Mexico include the opening of branded in-store shops in Liverpool department stores, as well as standalone stores, across Mexico beginning in summer 2014. The first store opened in July at Sante Fe Mall in Mexico City.

Irvine, Calif. -- Whole Foods Market and the Irvine Company announced that the companies have signed a lease to bring the first Whole Foods Market to Irvine, California.

The organic and natural grocer will occupy approximately 40,000 sq. ft. at Los Olivos Marketplace, a specialty shopping center just off the 405 freeway at Irvine Center Drive in Irvine Spectrum.

Grand Rapids, Mich. - Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

Belkin and Crock-Pot have unveiled a smart slow cooker enabled with WeMo, a built-in technology that allows consumers to adjust, manage and monitor their slow cookers from anywhere using a smartphone or tablet.

A new digital coupon program was successfully rolled out to Dollar General’s more than 11,300 stores in partnership with Coupons.com, the companies announced.

GameStopTechnology Institute (GTI), the specialty retailer’s business unit, has entered into strategic partnerships with Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its focus on driving technological innovation and change within its store environments.

GTI was launched by GameStop to pursue an open innovation strategy whereby the company partners with leading organizations and institutions to explore and build best-in-class research and development capabilities.