Omnichannel

Atlanta -- First Data has taken a key step toward expanding its payment services by acquiring Gyft Inc., the Silicon Valley-based company that entered the $100 billion gift card market in 2012 and pioneered the concept of a mobile wallet for gift cards.

Eddie Bauer has unveiled a free iPhone app, called Eddie Bauer Adventure Guide, which lets outdoor enthusiasts look up more than 10,000 unique U.S. locations across nine different activities.

"Inspiring and enabling people to get outside and live their adventure is what we do as a brand," Mike Egeck, CEO of Eddie Bauer, said. "Our new iPhone app makes it easy to do just that."

Santa Cruz, Calif. - Sixty-six percent of retailers attending the recent Big Data & Analytics for Retail Summit believe the number one way to ensure a successful holiday season is to understand customer behavior to drive sales and build loyalty. Moreover, data from business analytics provider Looker shows that four-in-10 retailers feel they are still ineffective when it comes to using data to improve business performance.

New York -- Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending. According to new survey data from Deloitte, parents alone expect to spend 13% less than in 2013.

San Francisco – Twitter reported a net loss of $144.6 million in the second quarter of fiscal 2014, up from $42.2 million in the same period a year earlier. Stock compensation drove the increase in net loss.

Revenue more than doubled to $312.17 million from $139.29 million. In Twitter-specific metrics, average monthly users grew 24% to 271 million. Seventy-eight percent those users were mobile, a 29% increase from the same period a year earlier.

Bangalore, India – Indian e-commerce platform Flipkart has received about $1 billion in funding from investors including existing backer Tiger Global Management, as well as new stakeholders Morgan Stanley and Singapore-based sovereign wealth fund GIC. Flipkart operates as an online marketplace for 3,000 individual merchants, similar to China’s Alibaba.com.

Boston -- The top company initiative among retail supply chain executives is “to enable a seamless customer experience online and in the store.” According to the new 2014 Supply Chain Benchmark Survey from Boston Retail Partners (BRP), this “unified commerce” initiative as the evolution of both multichannel and omnichannel retailing to provide a seamless shopping experience whether in the store, on the Web or anywhere customers choose to shop on their mobile devices.
 

San Bruno, Calif. – WalmartLabs, the division of Wal-Mart’s e-commerce operation dedicated to developing new technology, has purchased Luvocracy, an online community that helps consumers find products recommended by family members, friends and online influencers. Founded three years ago, Luvocracy was one of the first companies to enable the entire social shopping experience, from discovery to commerce, to occur within its app.