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PureFormulas boosts personalization with Oracle Commerce


Redwood Shores, Calif. – Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

PureFormulas implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments. The new platform allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship — all with revenue-increasing capabilities.

With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food. The retailer will also mine customer data, allowing for faster, more intelligent decision making. The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.

PureFormulas worked with Vachio Solutions Group (VSG), a Gold-level member in Oracle PartnerNetwork (OPN), for the implementation.

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