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Report: Google to take on Amazon Home Services
Mountain View, Calif. – Google is reportedly planning to launch a service that will compete with Amazon Home Services later this spring. According to BuzzFeed, Google will integrate a new product into its core search functionality that will directly connect users searching for service providers such as plumbers and electricians to the providers.
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Beacons to get a boost from tech partnership
ShopperTrak is teaming up with a shopping app called Shopkick to enhance the value proposition retailers offer to their customers in-store.
ShopperTrak, a global provider of consumer behavior insights and location-based analytics, and Shopkick is the most widely used real-world shopping app. Their partnership aims to leverage the market leadership and experience of both companies to deliver superior in-store experiences and rewards for shoppers, while also providing the retail community with an analytics tool to optimize the shopper’s experience in the store.

