Omnichannel

New York -- Investment firm TowerBrook Capital Partners is acquiring women’s apparel retailer J. Jill, which operates some 250 stores nationwide. TowerBrook is buying the company from Investment firm Arcapita and private equity firm Golden Gate Capital.  

In a statement, J. Jill CEO Paula Bennett noted that the retailer has just completed its best sales year in history and 12 quarters of consecutive growth.

New York -- There’s been a change at the top at Saks Fifth Avenue. On Thursday, Saks parent company Hudson’s Bay Company announced that company veteran Marc Metrick, 41, is replacing Marigay McKee as president of Saks Fifth Avenue, effective April 2, 2015. It’s a return of sorts for Metrick, who is HBC’s executive VP and chief administrative officer. He spent the first 15 years of his career at Saks Fifth Avenue, ultimately becoming its chief strategy officer, before joining the leadership team of HBC in 2012 as chief marketing officer.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform. Papa Murphy's in-store promotions, supplemented with text alerts and calls to action that offer coupons and other incentives, are driving more in-store sales and Web traffic.

Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs

Seattle – Some observers thought it might be an April Fools prank, but Amazon.com has officially released its Amazon Dash mobile ordering device for AmazonFresh customers. Chain Store Age readers had no confusion as we first reported the pilot of Dash in April 2014, but here is a brief primer of how Dash works.

Retailers are mostly meeting the needs of today’s omnichannel customer, but there’s still room for improvement, according to a new study.

The 2015 Omnichannel Fulfillment Special Report by Kurt Salmon analyzed retailers’ peak-season fulfillment plans and realities to uncover successes, challenges and opportunities for this year.

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.

During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

Ace Hardware is following the omnichannel retail fulfillment trend of free same-day store pickup for online orders.

The retailer had launched the service at some stores in 2014, but is now rolling it out nationwide.

The program “enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily than they were able to before,” Jeff Gooding, the retailer’s senior director of consumer marketing, said in a statement.