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Survey: Almost half of smartphone traffic comes from search
Pittsburgh – Smartphone users are looking for something. According to a new report from Branding Brand's Mobile Commerce Index, 43% of all smartphone traffic came from search in first quarter 2015, a 5% increase compared to fourth quarter 2014.
According to the report, 27% of smartphone traffic arrived direct; 16% arrived from email; and 14% arrived from referrals.
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Petco taps former GNC, Abercrombie exec as CFO; also names digital head
San Diego -- Petco announced it has named Michael M. Nuzzo as executive VP and CFO. Before joining Petco, Nuzzo served as chief administrative officer of the baby gear brand, 4moms. Previously, he served as CFO and executive VP at GNC Holdings, and in various leadership roles at Abercrombie & Fitch.

