Report: Amazon Prime shoppers less likely to shop Walmart.com

Amazon’s Prime membership is starting to crowd out traditional retailers like Walmart and Target, according to Forbes.

The magazine reports that research consultant Millward Brown Digital found that consumers with Prime accounts –- of which there are reportedly 40 million subscribers –- are less likely to visit other retail sites when making online purchases.

Millward Brown Digital conducted an analysis of the buying patterns of more than 2 million online consumers and concluded that less than 1% of Prime members are likely to consider other mass-market retailers like Walmart.com or Target.com after visiting the Amazon marketplace.

Read the Forbes article by clicking here.