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Target thinks outside the pencil case for back-to-school
Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.
The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.
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Tech Guest Viewpoint: Optimize CRM with Omnichannel Approach
Now more than ever, today’s consumers want to be treated as individuals rather than a market. No matter which channel is used to interact with brands, some level of personalization is expected. Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.

