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Omnichannel

  • Study: Consumers connect in many ways

    Lewisville, Texas – Connected consumers are increasingly using a wide variety of channels on their path to purchase. According to new research from Blackhawk Engagement Solutions, the smartphone is the most prevalent Internet device, with 71% of shoppers using one daily.

    Smartphone use is followed by laptop, 66%; desktop computer, 50%; and tablet, 43%.

  • Online beauty retailer Birchbox delving deeper into offline

    New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

  • Wal-Mart dares Amazon comparison

    Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

  • Comcast’s new Xfinity store format is heavy on interactivity, engagement

    Chicago -- Comcast and experience design firm ESI Design have created Studio Xfinity, a retail environment where play, technology, and entertainment combine to create an engaging and fully integrated customer experience.

  • Target crosses channels to meet school shopper needs

    Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

  • Good news for retailers in ICSC’s back-to-school shopping survey

    New York -- There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

    The survey revealed that the share of consumers expecting to spend more this year increased significantly year-over-year to 67%, compared to 50% of shoppers in 2014 and 39% who expected to increase spending in 2013.

  • Shoes for customers on the run

    Vancouver – Customers on the run have a new option for purchasing shoes.

    In an effort to enhance its mobile capabilities, OnlineShoes.com, a sister brand of Shoes.com, is launching a refreshed mobile responsive website.

  • Plug and Play’s CEO Corner: Ruchika Kumar, SKU IQ

    Meet Ruchika Kumar, CEO of SKU IQ, a tech-start-up participating in business accelerator Plug and Play's retail accelerator that matches retailers with complementary technology solutions.

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