Omnichannel

 As grocery shoppers’ lives keep getting busier, Ahold’s online grocery delivery service Peapod keeps trying to make shopping easier.

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.

And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.

Photo via Boston Business Journal

Minneapolis – Target Corp. is taking its urban-format to the East Coast.

The retailer will open a CityTarget location in Boston’s Fenway neighborhood on July 22. Boston Business Journal offers a sneak peek at the three-level, 160,000-sq.-ft. store.

Click here.

 

Chicago – As grocery shoppers’ lives keep getting busier, Ahold’s online grocery delivery service Peapod keeps trying to make shopping easier.

Peapod has completely redesigned its mobile and tablet app, with larger, high-resolution photos and a host of new features designed to streamline and simplify online shopping.

Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

Hartland, Wis. – Battery, lightbulb and smartphone/tablet repair franchise Batteries Plus Bulbs is expanding its omnichannel experience — and that includes its physical store portfolio.

The company has launched a new e-commerce site, with a new and improved infrastructure, that ties its online presence more tightly to its nationwide network of more than 650 stores. And as part of its omnichannel growth strategy, Batteries Plus Bulbs plans to open 50 new locations across the country in 2015.