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Study: Targeting ‘true abandoners’ can reduce cart abandonment
Los Angeles – Cart abandonment is a problem that continues to plague online retailers, but some answers may have been uncovered. A site abandonment survey of more than 60,000 e-commerce shoppers by Bizrate Insights, a division of retail marketing solutions firm Connexity http://connexity.com/ (formerly Shopzilla), found that retailers can reduce abandonment by targeting customers who visited with the intent to buy, but didn’t complete a purchase (“true abandoners”).

