New Dr. Seuss on the loose at Barnes & Noble

Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

The retailer is hosting special in-store-only events inspired by the July 28 release of What Pet Should I Get?, a never-before-seen Dr. Seuss book. Barnes & Noble is inviting kids of all ages to its stores nationwide on July 28, at 7 p.m. for a special “What Pet Should We Get?” Storytime event. Participants will use their imaginations to help their local store decide what pet to get by creating unique Dr. Seuss-inspired pets for their local store. Plus, customers who buy What Pet Should I Get? will receive 50% off select Dr. Seuss stories, including The Cat in the Hat, Green Eggs and Ham, One Fish Two Fish Red Fish Blue Fish, Horton Hears a Who and The Lorax. This special offer is valid from Tuesday, July 28, through Friday, July 31, in stores only.

Customers are invited back to their local store for the “Dr. Seuss Spectacular” event on July 31 at 7pm, to enjoy the thrilling grand finale of Get Pop-Cultured 2015 with a variety of crafts and activities all inspired by Dr. Seuss’ clever and whimsical books that have had a profound influence on pop culture for more than 50 years.

Additionally, Barnes & Noble’s final Throwback Thursday on July 30 will celebrate the 1990s, including Dr. Seuss’ influence on that decade. Other highlights will include exciting, 1990s-themed activities, including a Goosebumps Monster Mashup Activity based on the frighteningly fun children’s series by author R.L. Stine that was iconic to the decade and remains incredibly popular today, and special deals of the decade including 50% off Speak by Laurie Halse Anderson, 50% off the Barnes & Noble Exclusive edition of Like Water for Chocolate by Laura Esquivel, featuring an original cover, and so much more.



Throughout the Get Pop-Cultured with Barnes & Noble campaign, stores across the country have been welcoming customers’ favorite authors, illustrators, and celebrities. Major highlights during the final week of the campaign include Christopher Paolini at our Bozeman, MT, store and RJ Palacio & Tad Hills at our Union Square store in New York City. Customers should contact their local Barnes & Noble store to find out which authors will appear.

At all Get Pop-Cultured events and throughout the month of July, customers can visit the NOOK Counter to enter for a chance to win a $1,000 Barnes & Noble Gift Card. To enter, customers can visit the NOOK Boutique® at their local Barnes & Noble store anytime between July 1 and July 31, where they should look for the specially created Get Pop-Cultured NOOK App™ on the NOOK devices displayed.



Pop culture fans should follow Barnes & Noble on Twitter, Instagram, Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+, Twitter and Instagram.

Barnes & Noble operates 648 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com.