Tmall brings same-day groceries to China

Beijing, China - Tmall.com, an online shopping platform run by Alibaba Group, is launching same-day grocery delivery services to residents of Beijing. Beijing residents who order from Tmall’s supermarket before 11 a.m. will be eligible for the delivery service, called Tmall Supermarket.



Tmall is partnering with Cainiao, the logistics affiliate of Alibaba Group, to deliver the service, In the future, Tmall Supermarket and Cainiao plan to roll-out same-day delivery services to Shanghai and other Chinese cities.



Tmall Supermarket will draw on Alibaba Group’s complete e-commerce ecosystem - including logistics, online payments, big data and cloud computing.



In addition, Tmall is running a $161 million online grocery promotional campaign three times a day, allowing Beijing-based Internet users a chance to win “red packets” that subsidize their grocery purchases. The promotion will end on July 31.