Omnichannel

Seattle – Consumers are partial to online marketplaces when it comes to choosing a starting point for digital shopping journeys. According to a new research study from Amazon.com and Pymnts.com titled “Innovation and the Digital Shopper,” 64% of respondents begin their shopping journey on online marketplaces.

Minneapolis -- Target Corp. has made its first major foray into beacon technology as the retailer continues to look for ways to enhance the in-store shopping experience with digital tools.

The retailer announced it is testing beacons at 50 stores nationwide, including locations in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. The company said it plans to expand the service to more stores later this year.

IBM has partnered with Tractor Supply Company to revamp and migrate the retailer’s online operation to provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-c

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

New York -- Nike has given its Seattle flagship a makeover that includes technology to help customers select running shoes that are the perfect match for their feet and gait.  

Located on Sixth Avenue and Pike Street, the store incorporates unique design elements, including a custom neon sculpture celebrating sport icons and a number of the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.

Brooklyn, N.Y. – Etsy Inc. assembled a growing net loss in the second quarter of fiscal 2015, despite improving sales results. Net loss doubled to $6.4 million from $3.2 million in the second quarter a year earlier.

San Francisco -- Gensler announced that Jim Crawford has joined its lifestyle team as director of strategy and experience design. Crawford most recently served as chief experience officer at Chute Gerdeman, where he was responsible for integrating technology into award-winning store and experience design projects.

At Gensler, Crawford will utilize skills to enhance the firm’s practice and work with clients in multiple industries connecting digital and physical design with business and consumer objectives.
 

Woonsocket, R.I. -- CVS Health is showing no signs of slowing down.

The company reported that its second-quarter net income rose 2.1% to $1.27 billion. Adjusted earnings came to $1.22 per share, beating Zacks Investment Research analyst consensus of $1.20 per share.
 
Net revenues rose 7.4% to $37.2 billion.