-
Closing the Gap Between Online and the Store
Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
The practice in retail of creating different brand experiences in different channels has gone beyond being an inconvenience to shoppers. It is the central challenge that retailers are grappling with today.
-
What innovative retail marketers are doing now
Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.
Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

