Sherwin-Williams is launching a new omnichannel tool designed to radically simplify how customers pick a paint color.
ColorSnap is a comprehensive system with an in-store display that helps customers select colors -- in 60% less time than with the previous display, according to in-store testing conducted by Sherwin-Williams. ColorSnap will also be available for iPhone, iPad, Android and online, allowing customers to scan each take-home color chip for instant access to inspirational room scenes.