Omnichannel

Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.

Livonia, Mich. - Pet Supplies Plus, a retail pet supply business with 320 stores in 25 states, positions itself as a smaller, convenient alternative to big-box competitors. Success requires proper product assortment always being available through all channels.

New York — New York & Company Inc. maintained an essentially flat net loss in the third quarter of fiscal 2015, even as other financial metrics improved. The retailer reported net loss of $146 million, compared to $147 million the same period the previous fiscal year.

Increased selling, general and administrative expenses, including charges related to headcount reductions, consulting fees and legal and moving expenses that were part of an ongoing business re-engineering project, helped keep New York & Company in the red.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.

Seattle — Nordstrom Inc. is entering the haute couture space with the introduction of SPACE, a new shop curated by Olivia Kim, director of creative projects. SPACE will offer products from emerging and advanced designers.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.

At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.