And the leading mobile retailer is…

Seattle – Mobile shopping has been getting attention for its rapid growth, and one major retailer is leading the way.



According to new data from online coupon database Coupofy.com, Amazon.com is the leading mobile commerce retailer, with 110% growth in 2014, earning revenues of $16.8 billion.



Amazon is followed by Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).



Coupofy data shows that between 2013 and 2016 mobile shopping will grow 42%, compared to regular e-commerce's 13% growth. In addition, mobile users will spend a total of $600 billion in 2018, a 300% growth from $200 billion in 2014. And in 2014 there were 560 million mobile coupon users who redeemed 16 billion coupons, this is expected to rise to 1.05 billion users and 31 billion coupons by 2019.



Denmark, Norway, Sweden, China, and Spain are leading mobile commerce growth, each seeing a rise of around 50% in mobile shopping popularity from 2013-2016. Emerging markets like India and Taiwan saw a 60% increase between 2012 and 2014, as mobile devices became more prevalent among their populations.



There has also been a parallel increase in overall mobile Internet revenue streams, with more consumer apps being paid for, more businesses adopting mobile-based work environments, and subsequently more advertisers and investors spending their budgets on targeting mobile users.



The most lucrative m-commerce market is computer/TV/multimedia, managing an average order value of $212. Apple users spend on average $15 more than Android users per transaction, while tablet users spend $36 more than smartphone users.



In addition, men spend $24 more than women, but women spend the majority of their money on clothing & accessories while men prefer sports products. Mobile users prefer shopping apps to their device's browser.