Data & Analytics

Washington, D.C. — The Fairfax County Board of Supervisors has approved the rezoning application for Combined Properties’ Penn Da Plaza in Alexandria, Va. The project will completely redevelop the current retail center and replace it with a mixed-use project containing up to 400 new apartments, 41 townhomes and 35,000 to 45,000 sq. ft. of community retail. Combined Properties plans to anchor the retail component with a specialty grocer.

Minneapolis – Target Corp. will reportedly testify about its recent massive holiday data breach in a Congressional hearing in early February 2014. According to Reuters, a Congressional commerce, manufacturing and trade subcommittee headed by Rep. Lee Terry (R-Neb.) will investigate large data breaches and their effect on consumers.

New York – LLBean.com was ranked No. 1 in customer service among all major online retailers during the month of December 2013. According to the Stella Monthly Ranking from the StellaService customer service analysis firm, LLBean.com snared this honor for the second consecutive month.

New York - The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume. Data from Experian Marketing Services shows that while email click-through rates and transaction metrics decreased year over year, the increase in email volume led to a 9% rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

San Bruno, Calif. -- Stella & Dot has selected GT Nexus to serve as the company’s end-to-end global supply chain visibility platform. The specialty jewelry retailer will leverage GT Nexus to help sustain its pace of business growth by standardizing processes and delivering visibility into the status of inventory from the moment goods are ordered through delivery to global distribution centers.

By Tom Stockham, [email protected]

Remember the days when stores differentiated themselves against the competition on service? When consumers sought out expert product recommendations from knowledgeable sales associates? And bought from the one who worked hardest to help them find just the right product for their needs?

San Francisco -- With an average global click-through rate of 2.33% and an average global conversion rate of 4.07%, retailers achieved a six-to-one return on ad spend (ROAS) for paid search during the 2013 holiday season. According to a new report from digital marketing technology provider Kenshoo, during the 2013 holiday season, mobile devices accounted for one of every three paid search clicks, up nearly 28% year-over-year (YoY).

Pittsburgh – American Eagle Outfitters will launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

Pittsburgh - GNC Holdings, Inc. will deploy VeriFone’s newest NFC-enabled multimedia payment device at more than 3,100 of its U.S. retail locations. The payment device will position GNC for potential future endeavors such as EMV (Europay, Mastercard and Visa) payments and customer marketing at the POS.

Sao Paulo, Brazil – Brazilian fashion retailer Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences.