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Holiday shoppers expect top holiday deals in December
More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.
The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).
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Weekend spending drives better-than-expected sales
U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.