Data & Analytics

Reston, Va. - For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, an 11% increase versus the corresponding days last year, according to comScore.  Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending. Two other individual shopping days (Wednesday, Nov. 12 and Wednesday, Nov. 19) have also surpassed the $900 million threshold.  

Atlanta – The Home Depot Inc. faces at least 44 lawsuits connected with a data breach that affected the retailer from April-September 2014. In a regulatory filing, the retailer said state and federal agencies are investigating the breach and more legal action is possible.

Despite continuing to lose money, Books-A-Million announced higher same store sales for the third quarter.

Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding,  men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.”   The most common emotions at the time of purchase? “Excited” and “bored.”

E-commerce firm BrandShop announced that Reuben Hendell has been named chief executive officer of the company. Hendell will also serve on BrandShop's board of directors.  

BrandShop provides digital commerce services for such brands as ArmorAll, Casio, Cuisinart, Hershey's, Nicorette, Ping, Samuel Adams and Waterpik.  

With the recent announcement that it will build a new digital innovation lab in Boston, CVS Health has joined the ranks of retailers, including Wal-Mart Stores and Target Corp,  who have also launched similar facilities.  Not every retailer is in the position to build its own proprietary innovation hot house,  but there are many advantages for those with the resources to do so.  Following are three key reasons that retail innovation labs are a good idea.

AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.

In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.