Data & Analytics

Seattle – The Starbucks mobile app reportedly stores customer passwords in a way that leaves them vulnerable to hackers. According to CNN, the app, which allows mobile payment, stores passwords in plain text, meaning a hacker could gain access to one without knowing a smartphone’s PIN code.

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

American Eagle plans to launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

Pikato’s retail mobile marketing solution personalizes the customer shopping experience to increase consumer engagement and deliver measurable results.

Office Depot has appointed Michael A. Steele as VP of investor relations. Steele, who most recently served as VP of investor relations for OfficeMax, where he had been employed since July 2007, will report to Stephen E. Hare, EVP and CFO.

Steele will develop and execute Office Depot’s investor relations strategy, serving as the primary interface for management with the financial community. He plans to relocate to the Office Depot corporate headquarters in Boca Raton.

New York -- Sears Canada Inc. has entered into an arrangement with IBM to have the supplier take over the work currently performed at three internal Sears customer contact centers. The outsourcing move will take place over the next nine months and affect 1,345 employees.

Dallas -- J. C. Penney Company announced that as part of its turnaround efforts it will close 33 underperforming stores across the country. The shutterings, which will result in the elimination of about 2,000 positions, are expected to result in an annual cost savings of approximately $65 million, beginning in 2014.

New York -- Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

King of Prussia, Pa. -- Rigid technology can be a prohibitor in omnichannel growth, especially for mid-market retailers, according to a new study by eBay Enterprise. The report, 2014 Omnichannel Benchmark Study, found that that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth.

Other key findings include:

London -- Verizon is migrating Tesco to a single global network infrastructure, which will underpin Tesco’s ongoing application and infrastructure centralization program.