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TechBytes: Three Reasons Retailer Innovation Labs are a Good Idea
With the recent announcement that it will build a new digital innovation lab in Boston, CVS Health has joined the ranks of retailers, including Wal-Mart Stores and Target Corp, who have also launched similar facilities. Not every retailer is in the position to build its own proprietary innovation hot house, but there are many advantages for those with the resources to do so. Following are three key reasons that retail innovation labs are a good idea.
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Office Depot using new location-based marketing app Shazam In-Store
AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.
