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Plug and Play’s CEO Corner: Brian Ley, BiddRocket
Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newsletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on Brian Ley of BiddRocket.
What does your company do?
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Consumers using social media for positive feedback to brands
New York -- Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.

