Data & Analytics

While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.

Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.

You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?

Sandra Gudat, President & CEO, Customer Communications Group

Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

Asheville, N.C. – Ingles Markets Inc. swung to a profit of $13.83 million in the third quarter of fiscal 2014 from a net loss of $14.42 million in the third quarter of the prior fiscal year. The elimination of debt refinancing costs from the previous fiscal year helped push Ingles Markets into the black.

Net sales rose 5% to $978.26 million from $934.01 million. Same-store sales increased 2.1%, benefiting from an Easter shift to the third quarter of fiscal 2014 from the second quarter of the previous fiscal year.

San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.

Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:

• 49% plan to spend more this back-to-school season.

Frankfurt, Germany – Germany-based airport management services provide the Fraport Group has expanded its international portfolio in the global airport market by acquiring 100% of U.S.-based AMU Holdings Inc., which owns Airmall USA Holdings Inc. Airmall markets space at the aviation hubs of Baltimore, Boston, Cleveland and Pittsburgh.

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

Dallas – The global Electronic Shelf Labels (ESL) market is expected to grow at a compound annual growth rate (CAGR) of 18.03% during the period 2013-2018. According to a new report from Sandler Research, one of the key factors contributing to this market growth is the reduction in labor costs.

The global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However, Sandler Research advises the increasing competition among vendors could pose a challenge to the growth of this market.

Schaumburg, Ill. - Motorola Solutions Inc. has introduced the new Symbol CS4070 wireless handheld Bluetooth scanner that can pair with any Bluetooth-enabled tablet, smartphone or laptop to provide enterprise-class 1D and 2D bar-code scanning. The CS4070 works with all Android, iOS and Windows tablets, laptops and smartphones.