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Men's Wearhouse hires Google, Bebe veteran as CDO


Men's Wearhouse is turning to a veteran of Google and Bebe Stores to be its new chief digital officer in charge of all digital and omnichannel initiatives.

Ben Baum will become EVP and CDO and report to Doug Ewert, CEO.Baum will lead all digital and omni-channel commerce and initiatives across digital, mobile and emerging platforms within the Men's Wearhouse organization including all individual brands and businesses via integrated omnichannel solutions.

"Ben has an incredible track record developing and leading digital operations in the fashion retail industry," Ewert said. "His knowledge, experience, insight and innovation will help us chart an exciting new direction for our company. Ben's breadth of experience will be a tremendous asset as we leverage technology to provide an engaging customer service experience across all channels."

Baum comes to Men's Wearhouse with prior experience as Chief Digital Officer of Bebe Stores, Inc.; Head of Business Development, Multichannel Retail, Shopping at Google Inc.; and several merchandising positions at Target, including women's apparel and segmentation merchandising. About Men's Wearhouse

Founded in 1973, Men's Wearhouse is one of North America's largest specialty retailers of men's apparel with 1,758 stores.

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