Data & Analytics

Online, as in stores, conversion is king when it comes to driving top line sales, which is why digital marketing services firm eClerx has developed a conversion rate optimization (CRO) solution that addresses online retailers’ most pressing problem.

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

The Woodlands, Texas – Conn’s Inc. managed to beat Wall Street expectations with a 44% net income slide in the first quarter of fiscal 2016. Net income fell to $15.7 million from $28.5 million the same quarter a year earlier, with costs related to store closures, relocations and legal and professional fees contributing.

The architect of the reinvention of Domino's Pizza will become the next CEO of Toys"R"Us in July.

David A. Brandon will succeed Antonio Urcelay, as he is retiring from the company.

Brandon, 63, has deep experience in growing businesses, developing talent and building high-performance cultures that enable organizations to create and capture value.

Dallas - Donald T. Grimes will be joining Neiman Marcus Group as executive VP, COO and CFO. Grimes will succeed Jim Skinner, who will continue to be part of the company’s management team in the newly created role of vice chairman, Neiman Marcus Group.

Strong sales of tobacco products, candy and snacks helped drive Dollar General's same-store sales up nearly 4% in the first quarter as the company celebrates its 12,000th store opening this month.

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

Social media users would rather post positive feedback to retailers than post a complaint, according to a new survey.

Research from eDigitalResearch reveals that consumers are predominantly using social media as a tool to give positive feedback. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.