Miami -- Online menswear retailer Combatant Gentlemen has launched a video chat solution on their website that allows customers to shop alongside a personal stylist.
Using a real-time communication tool from video-chat based startup LiveNinja, online Combatant Gentlemen shoppers can chat with a knowledgeable stylist for advice and style recommendations directly on Combatgent.com.
"While e-commerce has made great strides to provide a quality customer experience, ultimately there's no substitute for a one-on-one conversation with a knowledgeable expert,” said Vishaal Melwani, co-founder/CEO of Combatant Gentlemen. We've been offering live chat on our site since early on and it's been really successful for us, so implementing video chat was a natural next step for us."
With a live video interaction possible on their site, the retailer can better educate and style their clients through face-to-face consultations.
"Education is a huge part of what we do, and we're always looking for new ways to connect with our customers and provide high-touch service in the digital realm,” said Melwani. “We think LiveNinja is ahead of the curve when it comes to leveraging technology to provide a superior online shopping experience."