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Dick’s unveils digital training platform


Pittsburgh – Dick’s Sporting Goods is launching a digital athletic training platform in partnership with sports training provider IMG Academy. The platform, known as “Day One,” operates across PC, mobile and tablet devices and provides comprehensive training information for fall, winter and spring sports including football, soccer, basketball, baseball, lacrosse, golf and tennis.

Digital offerings include a library of training videos that cover sport-specific skills, speed and strength exercises, as well as nutrition and mental conditioning. The specialized instruction is delivered by IMG Academy's coaches and athletic and personal development experts.

“We are thrilled to join with IMG Academy to provide athletes with a best-in-class online destination to better prepare them to be untouchable from day one of every season,” said Lauren Hobart, chief marketing officer and senior VP for Dick's Sporting Goods. “This unique experience provides an extensive library of expert counsel, instruction and integrated training that will equip and empower athletes to better reach their potential.”

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