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Study: Mobile coupon redemptions exceed norms
Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.
The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:
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TechBytes: Five Hot Tech Trends from NRF 2015
The National Retail Federation “Big Show” is always a good barometer of what trends will influence the retail technology landscape for the coming year, and the just-completed 2015 edition was no exception. Based on the buzz on the show floor and at keynotes and sessions, 2015 should be an eventful and possibly transformative year in retail IT.
Here are five technology trends that really stood out.
Inventory Gets Smart

