Data & Analytics

Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

Specialty cosmetics retailer Urban Decay is making its e-commerce site as accessible as possible to as many customers as possible.

Urban Decay has integrated e-Spirit's FirstSpirit content management system (CMS) with a Demandware e-commerce platform. The CMS allows Urban Decay to manage the proliferation of content, then localize that content for each individual site the retailer operates internationally, through a feature called "UD All Access.” Urban Decay worked with e-commerce services provider OSF Global Services to launch the new feature.

Even as digital commerce keeps growing, retailers are losing a sizable amount of potential online business.

According to the new Pymnts.com Checkout Conversion Index (CCI), retailers stand to lose as much as 36% of online sales due to frictions that remain from discovery through checkout, and could lose additional sales during payment processing.

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.

New custom Interactive Interactive Advertising Bureau (IAB) analysis of Prosper Insight data shows that adults ages 18-34 are more likely to favor smartphones for retail activities than any other age group.

Apparel specialty retailers experienced a sales pick up over Black Friday weekend, while department-store and electronics revenue was roughly flat, Reuters reported.

Online sales growth was in the double digits over the weekend, beating MasterCard's forecast for about an 8% increase.

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When retailers execute their IT and CRM strategies properly, the holiday shopping season is a joyous time of profits and customer engagement. But why let all the festivities end on Dec. 25?

By properly leveraging solutions and strategies, retailers can extend the season of consumer goodwill (and spending) right into the New Year. As “Cyber Week” fades into memory, let’s focus on the week (or weeks) after the end of the traditional holiday season. Here are three suggestions to keep that holiday spirit alive a little longer this year.

Early indicators point to retailers having an historically strong Cyber Monday.

According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.