Data & Analytics

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.

New custom Interactive Interactive Advertising Bureau (IAB) analysis of Prosper Insight data shows that adults ages 18-34 are more likely to favor smartphones for retail activities than any other age group.

Early indicators point to retailers having an historically strong Cyber Monday.

According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

Apparel specialty retailers experienced a sales pick up over Black Friday weekend, while department-store and electronics revenue was roughly flat, Reuters reported.

Online sales growth was in the double digits over the weekend, beating MasterCard's forecast for about an 8% increase.

Read more by clicking here.

When retailers execute their IT and CRM strategies properly, the holiday shopping season is a joyous time of profits and customer engagement. But why let all the festivities end on Dec. 25?

By properly leveraging solutions and strategies, retailers can extend the season of consumer goodwill (and spending) right into the New Year. As “Cyber Week” fades into memory, let’s focus on the week (or weeks) after the end of the traditional holiday season. Here are three suggestions to keep that holiday spirit alive a little longer this year.

Black Friday may not be what it used to be in the United States, but the tradition has caught on big time across the pond, according to a report by the New York Times.

Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

As we begin 2016, supermarket retailers continue to adapt to changing consumer demands, industry issues and regulations affecting their businesses. Some grocers are expanding their footprints, others are narrowing to specialty formats, and some seem to be doing both. All are facing increased competition and high expectations around freshness, convenience and transparency.

The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.

According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.