Distinctive Apparel supports omnichannel experience with MarketLive

Randolph, Mass. - Distinctive Apparel has selected MarketLive as its new e-commerce technology platform to support its online and multi-channel retail operations. Privately-held Distinctive Apparel is the parent company for catalog retailers Chadwicks of Boston, Territory Ahead and Metrostyle, and all three brands will be joining the move.



Distinctive Apparel will deploy MarketLive’s full commerce suite, including a new Support Call Center module.



“As our retail brands continue to grow, we realize that we need more current commerce technology in order to fuel our expansion,” said Kathleen Craig, COO of Distinctive Apparel. “We chose MarketLive for their experience with other apparel companies and catalogers as well as their SaaS business model, which works well with our businesses. There is good synergy between our companies.”