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Tech Bytes: Three Lessons from the Plug and Play Retail CMO Summit
Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.
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Mobile is top retailer priority in 2015, according to Shop.org/Forrester
Washington, D.C. -- Mobile is the top priority for retailers in 2015, according to the 2015 Shop.org/Forrester Research Inc., State of Retailing Online, with 58% of surveyed retailers placing it at the top of their list, up from 53% last year.
The survey found smartphone sales as a percentage of online sales grew from 8% in 2013 to 12% in 2014, an increase of 50%. Tablets’ share of the pie also grew from 13% of online sales in 2013 to 16% in 2014.

