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The Digital Ecosystem: Connecting Before, During and After the Sale
By Ken Nisch
The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.
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TechBytes: Three Omnichannel Retail Insights from Hybris
Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.
Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.

