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Data & Analytics

  • GNC names new marketing partners

    On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

    GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.

  • Holiday report card for omnichannel retailers

    Retailers are mostly meeting the needs of today’s omnichannel customer, but there’s still room for improvement, according to a new study.

    The 2015 Omnichannel Fulfillment Special Report by Kurt Salmon analyzed retailers’ peak-season fulfillment plans and realities to uncover successes, challenges and opportunities for this year.

  • Fowler tees up campaign for PGA Superstore

    The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

    Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

  • Amazon introduces the future of shopping?

    What if consumers could just press a button when they run out of Tide detergent or Olay moisturizer? Amazon is seeking to redefine omnichannel retailing by creating commerce channels out of everyday objects. 

    The e-commerce giant's latest retail gizmo could forever change how consumers replenish supplies: a branded button called the "Dash Button" that's affixed to an appliance — a coffee maker for coffee, for example, or a washer machine for detergent — and automatically replenishes supplies through Amazon when pressed.

  • Costco, Amazon and Apple tops in customer loyalty, according to study

    New York -- Costco, Amazon.com and Apple  score highest in customer loyalty, according to the Net Promoter Consumer Study.

    The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

  • Ace Hardware launches free in-store pickup April 1

    Oak Brook, Ill. - Ace is the place with the helpful in-store pickup of online orders. Ace Hardware is nationally launching its free store pickup program beginning Wednesday, April 1 at participating Ace stores.

    Free store pickup will allow customers to check their neighborhood Ace store's available inventory on Acehardware.com and either go in-store to make their purchase or place their order online and pick it up in-store the same day.

  • Amazon.com gets to STEM of learning with new e-store

    Seattle – Amazon.com is addressing the need for more science, technology, engineering and math (STEM) education with the launch of a new online store focused on toys and games that help kids learn STEM subjects and ideas.

    In addition to focusing on the core subjects, STEM also focuses on how they relate to each other and the real world.

    According to Amazon, it selected the initial assortment of STEM toys because they “have clear goals and encourage kids to learn STEM skills while having fun.”

  • IBM brings the weather to retailers; teams up with parent of Weather Channel

    Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

  • Study: Amazon Prime membership booms

    London – The Amazon Prime paid shipping service appears to be in a membership boom. New Millward Brown Digital research suggests that the percentage of Amazon traffic from Amazon Prime members has increased 300% in the last year.

    The increase in Amazon Prime membership means that an increasing amount of shoppers at other retailers are also Prime members. For example, during the most recent holiday season, almost one in 10 Walmart.com shoppers was an Amazon Prime members.

  • Domino’s extends ordering to Samsung Smart TV

    Ann Arbor, Mich. – Pizza and TV are a natural pairing, and Domino’s Pizza is doing its part to bring them closer together than ever before. Domino’s is now letting customers order food via their Samsung Smart TV.

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