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Verifone expands secure commerce architecture, rebrands


San Jose, Calif. -- Verifone is making its secure commerce architecture, designed to significantly reduce merchant exposure to large-scale data breaches, available globally. The new architecture is also designed to reduce the certification burden on U.S. merchants, acquirers and other payment providers looking to enable EMV acceptance.

Verifone’s secure commerce architecture decouples payment data from the merchant’s POS system and enables encrypted delivery of this data from the payment terminal directly to the merchant’s processor. The Verifone secure commerce architecture removes the POS system from the scope of EMV certification and prevents consumer payment data from entering the POS, thereby eliminating the potential for this data to be stolen at scale. Instead, card data is encrypted and transmitted directly to the merchant’s payment processor.

Previously only available through the company’s U.S. Payment as a Service offering, this secure commerce architecture is now available to all of Verifone’s direct merchant customers and all merchant acquirers in the U.S. Merchants can utilize this architecture through integration with their merchant acquirer. Global availability will begin in 2015.

In addition, Verifone is launching a new global brand with a new company logo as well as a new website, creative, and voice. The brand strategy and identity were created by DeSantis Breindel, a brand consultancy based in New York City.
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