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How many online sales are retailers losing?
Even as digital commerce keeps growing, retailers are losing a sizable amount of potential online business.
According to the new Pymnts.com Checkout Conversion Index (CCI), retailers stand to lose as much as 36% of online sales due to frictions that remain from discovery through checkout, and could lose additional sales during payment processing.
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Retail merchandising execs tapping into mobile holiday marketing
The number of retail chief marketing officers (CMOs) using mobile in their holiday marketing keeps growing.
According to the new BDO Retail Compass Survey of CMOs, 65% of 100 retail CMOs surveyed will tap into mobile, up from 49% in 2014 and the third straight year of growth. And of those using mobile, 34% will focus most heavily on delivering mobile coupons. Respondents plan to focus 12% of their marketing efforts on mobile technology.

